FOOT DOWN FOR THE LAUNCH OF THE NEW JAGUAR SPORTSCAR
With the F-TYPE Roadster, Jaguar was celebrating its most important market launch for decades – it was a pleasure to be involved!
More than 500 guests were invited to the event in which the venerable British company presented its new sports car to the world with the premiere of The Key. The ten-minute art house film by star photographer Mayk Azzato featured acting luminaries such as Jürgen Vogel, Kai Wiesinger and Jessica Schwarz, along with our décor and furnishing. And since we were already in top gear we used around 5,500 Euro-palettes and authentic oil barrels as decorations to bring the atmosphere of the film into the launch venue at the ewerk.